Performance Marketing Performance Marketing

Tired of Burning Ad Budget
with Zero Quality Leads?
Capek Buang Budget Iklan
tapi Leads Nggak Ada yang Closing?

You've spent millions on Meta Ads and Google Ads but the leads don't convert, targeting feels off, and you're not sure what's working. Sound familiar? Udah keluar jutaan di Meta Ads dan Google Ads tapi leads nggak convert, targeting berasa salah, dan nggak tau mana yang beneran works. Familiar?

We fix that. CSA Digital manages your Meta Ads, Google Ads & CPAS with a unified strategy, so every dollar you spend actually brings in leads that close. Kita benerin itu. CSA Digital kelola Meta Ads, Google Ads & CPAS kamu dengan strategi terpadu, biar setiap rupiah yang keluar beneran datengin leads yang closing.

📘 Meta Ads 🔍 Google Ads 🔗 Meta CPAS 💬 CTWA
50+ Active
Brands
Brand
Aktif
3.4% Avg Meta
Ads CTR
Rata-rata
CTR Meta
↓40% Cost per
Lead Drop
Penurunan
Cost/Lead
5x Avg Google
Ads ROAS
Rata-rata
ROAS Google
0% Risk —
KPI Guarantee
Risiko —
KPI Guarantee
Common Problems Masalah yang Sering Terjadi

Why Aren't Your Ads Generating Leads? Kenapa Iklan Anda Belum Menghasilkan Leads?

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Budget Spent, No Leads Budget Habis, Leads Tidak Masuk

Ads running, money out, but WhatsApp is quiet. No clear tracking to know which ads actually generate contacts. Iklan berjalan, uang keluar, tapi WhatsApp sepi. Tidak ada sistem tracking yang jelas untuk tahu iklan mana yang benar-benar menghasilkan kontak.

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Wrong Targeting Targeting Tidak Tepat Sasaran

Ads seen by many but not the right audience. No mature segmentation between B2B prospects, active consumers, and remarketing audiences. Iklan dilihat banyak orang tapi bukan audiens yang relevan. Tidak ada segmentasi yang matang antara prospek B2B, konsumen aktif, dan audience remarketing.

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Brand Not Known in Market Brand Tidak Dikenal di Market

Competitors are better known even though your product is better. No consistent branding strategy to build trust and top-of-mind awareness. Kompetitor lebih dikenal padahal produk Anda lebih baik. Tidak ada strategi branding yang konsisten untuk membangun kepercayaan dan top-of-mind awareness.

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No Cross-Platform Integration Tidak Ada Integrasi Antar Platform

Meta Ads, Google, and WhatsApp running independently without a connected strategy. Funnel leaking everywhere with no effective retargeting. Meta Ads, Google, dan WhatsApp berjalan sendiri-sendiri tanpa strategi yang terhubung. Funnel bocor di mana-mana dan tidak ada retargeting yang efektif.

Our Services Layanan Kami

Three Platforms, One Unified Strategy Tiga Platform, Satu Strategi Terpadu

Each platform managed specifically for its strengths, yet integrated in one cohesive funnel for maximum results. Setiap platform dikelola secara spesifik sesuai kekuatannya, namun terintegrasi dalam satu funnel yang kohesif untuk hasil maksimal.

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Meta Ads

Facebook & Instagram Advertising Iklan Facebook & Instagram

Full-funnel Meta ad strategy - from awareness campaigns to build brand, to conversion campaigns driving leads directly to your WhatsApp. Strategi iklan Meta yang mencakup seluruh funnel - dari awareness campaign untuk membangun brand, hingga conversion campaign yang mendorong leads masuk langsung ke WhatsApp bisnis Anda.

Leads Generation Brand Awareness CTWA Retargeting B2B Prospecting
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Google Ads

Search, Display & YouTube Ads Search, Display & YouTube Ads

Reach high-intent prospects actively searching for your solution. From Search Ads for direct leads, to Display & YouTube for strong brand presence. Menjangkau calon pelanggan dengan intent tinggi yang sedang aktif mencari solusi yang Anda tawarkan. Dari Search Ads untuk leads langsung, hingga Display & YouTube untuk membangun brand presence yang kuat.

High-Intent Leads Brand Visibility Display Remarketing YouTube Ads
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Meta CPAS

Collaborative Ads - Shopee & Marketplace Collaborative Ads - Shopee & Marketplace

Meta Collaborative Ads (CPAS) connects your Shopee product catalog directly to Facebook and Instagram ads. Buyers who click go straight to your Shopee store - no separate landing page needed. Meta Collaborative Ads (CPAS) menghubungkan katalog produk Shopee Anda langsung ke iklan Facebook dan Instagram. Pembeli yang klik langsung diarahkan ke toko Shopee Anda - tanpa perlu landing page terpisah.

Shopee Traffic Catalog Ads Dynamic Retargeting From $200 Mulai $200
Campaign Objectives Tujuan Kampanye

We Tailor Strategy to Your Business Goals Kami Sesuaikan Strategi dengan Tujuan Bisnis Anda

Get Quality Leads Ready to Close Dapatkan Leads Berkualitas yang Siap Closing

We build a lead generation system that doesn't just bring volume, but ensures every lead that comes in is a relevant prospect with high conversion potential. Kami membangun sistem lead generation yang tidak hanya mendatangkan volume kontak, tapi memastikan setiap lead yang masuk adalah prospek yang relevan dan memiliki potensi konversi tinggi.

  • Setup Meta Lead Form Ads with proper qualification questionsSetup Meta Lead Form Ads dengan kualifikasi pertanyaan yang tepat
  • Google Search Ads to capture active search intentGoogle Search Ads untuk menangkap intent pencarian aktif
  • CTWA integration - leads go directly to WhatsApp BusinessIntegrasi CTWA - leads langsung masuk ke WhatsApp Business
  • Lookalike audience from your existing customer dataLookalike audience dari data pelanggan existing Anda
  • Retargeting website visitors and engagement audiencesRetargeting pengunjung website dan engagement audience
  • Transparent cost-per-lead tracking and reportingTracking dan pelaporan cost-per-lead secara transparan

📊 Sample Leads Campaign Results 📊 Contoh Hasil Leads Campaign

Total LeadsTotal Leads Masuk
847 +134%
Cost per Lead
Rp 12.400 -41%
Lead-to-WA Rate
68% Above Avg
Platform Meta Ads + Google

Build a Brand That's Remembered Bangun Brand yang Diingat Audiens

Brand awareness is the foundation of long-term growth. We build consistent brand presence across Meta and Google so your business is top-of-mind when prospects are ready to buy. Brand awareness adalah fondasi pertumbuhan jangka panjang. Kami membangun kehadiran brand yang konsisten di Meta dan Google sehingga bisnis Anda menjadi pilihan pertama saat prospek siap membeli.

  • Meta Reach & Frequency campaigns for consistent brand exposureMeta Reach & Frequency campaign untuk eksposur brand yang konsisten
  • Google Display Network for visual brand presence across websitesGoogle Display Network untuk kehadiran visual brand di berbagai website
  • YouTube video ads to build trust and brand storyYouTube video ads untuk membangun kepercayaan dan brand story
  • Instagram Story & Reels ads for high engagement brand contentInstagram Story & Reels ads untuk konten brand dengan engagement tinggi
  • Brand lift measurement and audience sentiment trackingPengukuran brand lift dan tracking sentimen audiens
  • Creative brief consultation for brand-aligned ad visualsKonsultasi creative brief untuk visual iklan yang sesuai brand

📊 Sample Branding Campaign Results 📊 Contoh Hasil Branding Campaign

Total Reach Total Jangkauan
1.2M+ +210%
Brand Recall Lift Brand Recall Lift
+38% Above Avg
Cost per 1K Impressions Cost per 1K Impresi
Rp 8.200 -28%
Platform Meta + Google Display

Turn Ad Clicks into WhatsApp Conversations Ubah Klik Iklan Menjadi Percakapan di WhatsApp

Click to WhatsApp (CTWA) is the most effective way to convert ad impressions into real conversations. Every click goes directly to your WhatsApp Business - no landing page, no friction. Click to WhatsApp (CTWA) adalah cara paling efektif mengubah tayangan iklan menjadi percakapan nyata. Setiap klik langsung masuk ke WhatsApp Business Anda - tanpa landing page, tanpa hambatan.

  • Meta CTWA campaign setup with optimized CTA buttonsSetup Meta CTWA campaign dengan tombol CTA yang dioptimasi
  • WhatsApp Business API integration for automated first responseIntegrasi WhatsApp Business API untuk respons otomatis pertama
  • Audience segmentation for high-intent CTWA prospectsSegmentasi audiens untuk prospek CTWA dengan intent tinggi
  • Cost per conversation tracking and optimizationTracking dan optimasi cost per conversation
  • Retargeting audiences who engaged but didn't convertRetargeting audiens yang sudah engage tapi belum konversi
  • Weekly reporting on conversation volume and qualityLaporan mingguan volume dan kualitas percakapan

📊 Sample CTWA Campaign Results 📊 Contoh Hasil CTWA Campaign

WA Conversations Percakapan WA
1.340+ +187%
Cost per Conversation Cost per Conversation
Rp 7.800 -35%
Conversation-to-Close Rate Conversation-to-Close Rate
24% Above Avg
Platform Meta Ads (CTWA)

Reach Decision Makers & Build B2B Engagement Jangkau Decision Maker & Bangun Engagement B2B

B2B marketing requires a different approach - longer consideration cycles, multiple decision makers, and trust-based selling. We build campaigns that speak directly to business buyers and drive meaningful engagement. Marketing B2B membutuhkan pendekatan berbeda - siklus pertimbangan lebih panjang, banyak decision maker, dan penjualan berbasis kepercayaan. Kami membangun kampanye yang berbicara langsung ke pembeli bisnis dan mendorong engagement yang bermakna.

  • Meta targeting by job title, industry, and business interestTargeting Meta berdasarkan jabatan, industri, dan minat bisnis
  • Google Search Ads for B2B-specific keywords and queriesGoogle Search Ads untuk kata kunci dan query spesifik B2B
  • Lead nurturing sequence via retargeting and engagement campaignsSequence lead nurturing via retargeting dan engagement campaign
  • Thought leadership content promotion to build credibilityPromosi konten thought leadership untuk membangun kredibilitas
  • Account-based marketing (ABM) approach for high-value targetsPendekatan account-based marketing (ABM) untuk target bernilai tinggi
  • Pipeline reporting: MQL to SQL conversion trackingLaporan pipeline: tracking konversi MQL ke SQL

📊 Sample B2B Campaign Results 📊 Contoh Hasil B2B Campaign

Qualified B2B Leads Leads B2B Qualified
312 +95%
Cost per B2B Lead Cost per Lead B2B
Rp 45.000 -22%
Engagement Rate Engagement Rate
5.8% 2x Industry
Platform Meta + Google Search
Deep Dive Platform Deep Dive Platform

What We Manage on Each Platform Apa yang Kami Kelola di Setiap Platform

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Meta Ads

Facebook & Instagram

Meta Ads is the most powerful platform for reaching Indonesian consumers. With 130M+ Facebook and Instagram users in Indonesia, we build full-funnel campaigns from awareness to conversion. Meta Ads adalah platform paling powerful untuk menjangkau konsumen Indonesia. Dengan 130M+ pengguna Facebook dan Instagram di Indonesia, kami membangun kampanye full-funnel dari awareness hingga konversi.

Campaign Types Tipe Kampanye

  • • Awareness / Reach
  • • Traffic / Engagement
  • • Lead Generation
  • • Conversions / CTWA
  • • Catalog Sales

Ad Formats Format Iklan

  • • Single Image / Video
  • • Carousel
  • • Stories & Reels
  • • Collection Ads
  • • Instant Experience

Performance Benchmarks Benchmark Performa

3.4%

Avg CTR

Rp 12K

Avg CPL

68%

WA Rate

What We Handle Yang Kami Kelola

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Audience Strategy Strategi Audiens

Cold, warm, and hot audience segmentation. Custom audiences, lookalike, and interest-based targeting. Segmentasi cold, warm, dan hot audience. Custom audience, lookalike, dan interest-based targeting.

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Pixel & Conversion Tracking Pixel & Conversion Tracking

Meta Pixel setup, Conversions API, and event tracking for accurate attribution. Setup Meta Pixel, Conversions API, dan event tracking untuk atribusi yang akurat.

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Creative Testing & Optimization Creative Testing & Optimasi

A/B testing of creatives, copy, and CTAs. Weekly optimization based on performance data. A/B testing creative, copy, dan CTA. Optimasi mingguan berdasarkan data performa.

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Reporting & Insights Pelaporan & Insights

Weekly and monthly reports with actionable insights and recommendations. Laporan mingguan dan bulanan dengan insights dan rekomendasi yang actionable.

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Google Ads

Search, Display & YouTube Search, Display & YouTube

Google Ads captures demand from people actively searching for your product or service. With the right keyword strategy and bidding, we ensure your ads appear at the exact moment prospects are ready to buy. Google Ads menangkap permintaan dari orang yang sedang aktif mencari produk atau layanan Anda. Dengan strategi keyword dan bidding yang tepat, kami memastikan iklan Anda muncul tepat saat prospek siap membeli.

Campaign Types Tipe Kampanye

  • • Search Ads
  • • Display Network
  • • YouTube Ads
  • • Performance Max
  • • Shopping Ads

Key Features Fitur Utama

  • • Keyword Research
  • • Negative Keywords
  • • Smart Bidding
  • • Ad Extensions
  • • Conversion Tracking

Performance Benchmarks Benchmark Performa

5x

Avg ROAS

4.2%

Avg CTR

↓32%

CPC Drop

What We Handle Yang Kami Kelola

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Keyword Strategy Strategi Keyword

In-depth keyword research, match type strategy, and negative keyword management to maximize relevance and minimize wasted spend. Riset keyword mendalam, strategi match type, dan manajemen negative keyword untuk memaksimalkan relevansi dan meminimalkan pemborosan budget.

Smart Bidding & Automation Smart Bidding & Otomasi

Target CPA, Target ROAS, and Maximize Conversions bidding strategies with continuous optimization. Strategi bidding Target CPA, Target ROAS, dan Maximize Conversions dengan optimasi berkelanjutan.

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Ad Copy & Extensions Ad Copy & Extensions

Compelling ad copy writing with sitelinks, callouts, and structured snippets to improve CTR and Quality Score. Penulisan ad copy yang menarik dengan sitelinks, callouts, dan structured snippets untuk meningkatkan CTR dan Quality Score.

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Google Analytics Integration Integrasi Google Analytics

GA4 setup, goal tracking, and cross-channel attribution to understand the full customer journey. Setup GA4, goal tracking, dan cross-channel attribution untuk memahami customer journey secara lengkap.

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Meta CPAS

Collaborative Ads - Shopee & Marketplace Collaborative Ads - Shopee & Marketplace

Meta CPAS (Collaborative Performance Advertising Solution) allows brands to run Facebook and Instagram ads using real product catalog data from Shopee. Buyers click the ad and land directly on your Shopee product page, no extra landing page needed. Meta CPAS (Collaborative Performance Advertising Solution) memungkinkan brand menjalankan iklan Facebook dan Instagram menggunakan data katalog produk nyata dari Shopee. Pembeli klik iklan dan langsung masuk ke halaman produk Shopee Anda, tanpa landing page tambahan.

Ad Types Tipe Iklan

  • • Dynamic Product Ads
  • • Catalog Carousel
  • • Collection Ads
  • • Retargeting Ads
  • • Prospecting Ads

Targeting Options Opsi Targeting

  • • Shopee Viewers
  • • Cart Abandoners
  • • Past Purchasers
  • • Lookalike Buyers
  • • Broad Prospecting

Performance Benchmarks Benchmark Performa

7.6x

Avg ROAS

↓45%

CPA Drop

+290%

GMV Growth

What We Handle Yang Kami Kelola

🛍️

Catalog Setup & Sync Setup & Sinkronisasi Katalog

Connecting your Shopee store catalog to Meta Business Manager. Ensuring product data is accurate and synced in real-time. Menghubungkan katalog toko Shopee ke Meta Business Manager. Memastikan data produk akurat dan tersinkronisasi secara real-time.

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Dynamic Retargeting Dynamic Retargeting

Automatically show the exact products that shoppers viewed or added to cart on Shopee - driving them back to complete the purchase. Otomatis tampilkan produk yang sudah dilihat atau dimasukkan ke keranjang di Shopee - mendorong mereka kembali untuk menyelesaikan pembelian.

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Campaign & Budget Management Manajemen Kampanye & Budget

Daily monitoring, bid adjustments, and budget allocation optimization to maximize ROAS from your Shopee catalog. Monitoring harian, penyesuaian bid, dan optimasi alokasi budget untuk memaksimalkan ROAS dari katalog Shopee Anda.

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CPAS Performance Reporting Laporan Performa CPAS

Detailed reports on ROAS, GMV contribution, and product-level performance from CPAS campaigns. Laporan detail ROAS, kontribusi GMV, dan performa per produk dari kampanye CPAS.

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Google Collaborative Ads (GAS)

Google Ads for Shopee Sellers Google Ads untuk Seller Shopee

Google Collaborative Ads (GAS) allows Shopee sellers to run Google Shopping and Search ads directly linked to their Shopee store product listings. Drive high-intent Google traffic directly to your Shopee product pages - without needing a separate website. Google Collaborative Ads (GAS) memungkinkan seller Shopee menjalankan iklan Google Shopping dan Search yang terhubung langsung ke listing produk toko Shopee mereka. Arahkan traffic Google dengan intent tinggi langsung ke halaman produk Shopee Anda - tanpa perlu website terpisah.

Ad Types Tipe Iklan

  • • Google Shopping Ads
  • • Performance Max
  • • Search Ads
  • • Display Remarketing
  • • Smart Shopping

Key Benefits Keunggulan Utama

  • • No website needed
  • • Direct to Shopee page
  • • Real product data
  • • High purchase intent
  • • Shopee trust factor

Performance Benchmarks Benchmark Performa

6.2x

Avg ROAS

+180%

Traffic

↓38%

CPC Drop

What We Handle Yang Kami Kelola

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Shopee-Google Integration Setup Setup Integrasi Shopee-Google

Full setup of the Shopee-Google Merchant Center connection, product feed configuration, and campaign initialization. Setup lengkap koneksi Shopee-Google Merchant Center, konfigurasi product feed, dan inisialisasi kampanye.

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Product Feed Optimization Optimasi Product Feed

Optimizing product titles, descriptions, and attributes in the feed to improve Google Shopping ranking and CTR. Mengoptimasi judul produk, deskripsi, dan atribut dalam feed untuk meningkatkan ranking Google Shopping dan CTR.

Performance Max Campaigns Kampanye Performance Max

Leveraging Google's AI with Performance Max to reach buyers across Search, Shopping, YouTube, Display, and Gmail simultaneously. Memanfaatkan AI Google dengan Performance Max untuk menjangkau pembeli di Search, Shopping, YouTube, Display, dan Gmail secara bersamaan.

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GAS Performance Reporting Laporan Performa GAS

Weekly reports on impressions, clicks, ROAS, and GMV contribution from Google Collaborative Ads to your Shopee store. Laporan mingguan impresi, klik, ROAS, dan kontribusi GMV dari Google Collaborative Ads ke toko Shopee Anda.

How We Work Cara Kerja Kami

From Audit to Leads in 7 Days Dari Audit hingga Leads Masuk dalam 7 Hari

A fast and structured onboarding process so your campaign can run and produce results as quickly as possible. Proses onboarding yang cepat dan terstruktur agar kampanye Anda bisa berjalan dan menghasilkan secepat mungkin.

01

Free Audit Free Audit

We review your ad account and store, identify bottlenecks, and provide initial recommendations via WhatsApp. Kami review akun iklan dan toko Anda, identifikasi bottleneck, dan berikan rekomendasi awal via WhatsApp.

02

Strategy Brief Strategy Brief

Kick-off meeting to set targets, audiences, platform priorities, and KPIs to pursue. Kick-off meeting untuk menetapkan target, audiens, platform prioritas, dan KPI yang akan dikejar.

03

Setup & Creative Setup & Creative

Campaign structure setup, pixel tracking, and coordination of ad creative materials according to brand brief. Setup struktur kampanye, pixel tracking, dan koordinasi materi kreatif iklan sesuai brief brand.

04

Launch & Monitor Launch & Monitor

Campaign launched and monitored daily. Bid, audience, and creative optimizations done in real-time. Kampanye diluncurkan dan dipantau harian. Optimasi bid, audiens, dan kreatif dilakukan secara real-time.

05

Report & Scale Report & Scale

Weekly and monthly reports with insights. Winning campaigns scaled, underperformers paused and replaced. Laporan mingguan dan bulanan dengan insights. Kampanye yang berhasil di-scale, yang tidak perform di-pause dan diganti.

Ready to Scale Your Business with Performance Marketing? Siap Scale Bisnis Anda dengan Performance Marketing?

Fill in the form in 30 seconds, we'll review your ad account and give you initial recommendations via WhatsApp. No hard selling - if it's a fit, we continue. Isi form dalam 30 detik, kami akan review akun iklan Anda dan berikan rekomendasi awal via WhatsApp. Tidak ada hard selling - kalau cocok, kita lanjutkan.